Boulder entrepreneur to purchase CrossFit’s national governing body – The Denver Post

Eric Roza, the owner of a CrossFit gym in Boulder, is set to become the CEO of the company overseeing the fitness brand after its former leader was ousted because of racist comments.

In a Twitter post Wednesday, Roza said he will become the owner of CrossFit Inc. after the sale’s closing next month. Financial details were not disclosed.

Roza was previously CEO of Datalogix, a data firm for digital advertisers that was acquired by Oracle Inc. in 2015. He is an executive-in-residence for venture capital firm General Catalyst and an adjunct professor at the University of Colorado Boulder.

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