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BrewDog has hidden 10 gold Punk IPA cans made of solid gold – with lucky customers set for a £25,000 prize.
Each of the 10 cans, which come in 12-packs, are worth £15,000.
Anyone who comes across them will then be given £10,000 in stock with the Scottish brewer.
It's also offering a VIP tour of its headquarters in Ellon, Scotland, with founders James Watt and Martin Dickie.
Punters can order the 12-packs from BrewDog’s website, which are being shipped over the next four weeks.
Co-founder James tweeted today: “We shipped the first few gold Punk cans today!
“To save the actual gold cans getting damaged in transit we ship a labelled, numbered Punk can to let the lucky winners know, then we send them their prize in a presentation box.”
Just days before the coronavirus lockdown, Brewdog announce it had started manufacturing hand sanitiser to help with shortages.
Back in July, Brewdog unveiled plans for a series of roadside watering holes.
They will feature a fast food-style takeaway service which will allow customers to stock up without leaving their cars.
Sites will also include a filling station-type forecourt and shop complete with signs displaying the latest prices of its tipples.
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The Brit brewer will pilot the venture at a UK location which is yet to be decided.
Outlets are also planned in Germany, the US and Australia.
Customers will be able to return reusable mini-kegs and containers and pick up new supplies of beer.
The firm tweeted: “There will be beer collection points, hubs for electric vehicle deliveries & hubs for closed loop, zero waste packaging such as growlers, mini-kegs & returnable bottles.”
- In the News
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