Budweiser invents ‘zero-carbs lager’ which could put an end to beer bellies

A new zero-carbs lager could finally triumph in the battle of the bulge by wiping out the dreaded beer belly.

Budweiser has dubbed Bud Light Next a “brewing breakthrough” after spending 10 years developing the first-of-its-kind bevvy.

Its latest brew boasts zero carbohydrates and just 80 calories per can.

A standard Budweiser contains a whopping 145 calories and around 10.6 grammes of carbs.

Bud Light Next is also lighter in alcohol at 4% ABV, as opposed to the brewery’s flagship Budweiser at 4.5%.

Diet expert and nutritionist Annemarie Aburrow, of expertdietitian, said the tipple may help drinkers looking to cut the beer gut.

She said: “The majority of calories in traditional beer comes from the carbohydrates, most of which come from the malt.

“The launch of Bud Light Next sounds exciting because it contains zero carbs and is lower calorie than its competitors.

“This means that it could be more suitable for people with diabetes looking for a lower carb intake, or those who are trying to watch their calorie intake and lose weight.”

The drinks giant’s marketing vice-president Andy Goeler said perfecting zero-carbohydrate booze took the company around a decade to achieve.

He added: “As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light Next, our first ever zero-carb beer.

“Today’s consumers are all about breaking barriers, being trailblazers and setting their own path.

“We are proud to introduce this new, super crisp beer, which is brewed to meet their evolving taste preferences.”

The Bud Light brand was first introduced to the UK in 2017 and has become one of Britain’s top-selling lagers.

Last year it was the official beer of the England men’s football team for the Euros.

Standard Budweiser first went on sale in the UK in 1984, but rose to fame years later with a series of hilarious TV adverts.

In the 1990s, a trio of ribbiting frogs croaked out the beer’s name as “Bud”, “weis”, “er”.

And in 2002, the brewery launched its “whassup” ad campaign, which saw a group of Bud-swilling mates greet each other over the phone with increasingly wild variations of the catchphrase.

The famous US brewery revealed its research team went through more than 130 prototypes in the beer’s development process.

Senior director of innovation Paul Scholz said: “There’s some new technologies that had to be created to enable us to get a zero-carb beer that tastes the way that we want it to.

“Finally, we landed on a good tasting product that we really think meets those taste needs of a light, super sessionable beer.

“But it’s the stats as well, being able to truly achieve zero carbs, which is pretty groundbreaking.”

Keep up to date with all the latest news by signing up to one of Daily Star's free newsletters here.

Source: Read Full Article