Meghan and Harrys plan of privacy went out the window after big move to US

Prince Harry and Meghan Markle's plan to step away from the public has backfired and now they have to give away more privacy to the media, royal experts believe.

The Duke and Duchess of Sussex signed deals with streaming giant Netflix and Spotify to kickstart their Hollywood career shortly after they moved to their Montecito home in California.

As mum-of-two Meghan turns 40 next week, Channel 5 aired a special programme Meghan at 40: The Climb to Power to look back at how her media portrayal has evolved.

Royal commentator Emily Andrews said Harry and Meghan have to give away more in order to build their Sussex brand.

She said: "Because of the royal brand they can get all these multimillion dollar deals but the problem with that is they have to keep reminding everyone that they're royal and to do so that involves giving more and more away.

"They have to talk about more private moments."

Ed Owens, a historian for the modern British monarchy, also mentioned that Harry and Meghan have both "consistently argued" that they don't have sufficient privacy because of the glare of the media's limelight.

"Then they go to the US and this narrative continues until they suddenly open up about everything by agreeing to an interview with Oprah Winfrey," he explained.

"Suddenly this idea of privacy completely goes out of the window.

"They are instead opening up very publicly, in the most public euphoria, knowing that millions of people are going to tune in to see and get a glimpse of the inside story behind Harry and Meghan's separation from the house of Windsor."

Last week, Harry announced that he is set to release his own memoir by the end of next year.

The Duke is reportedly working with Pulitzer-winning ghostwriter J. R. Moehringer.

The first draft of the manuscript is now almost completely written before a deadline in October, it was reported.

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