The price of a pint of beer in London could hit a staggering £14 in less than three years, according to experts.
Amid the cost of living crisis, boozers are being hit in the pocket with spiralling energy bills, increasing costs and breweries' prices going up.
According to new research from pension provider Penfold, the price of a pint of lager has risen 16% since 2017.
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They expect the average price of a pint to be £4.42 in 2025 – almost one pound more than in 2017.
However, Penfold predicts that rising costs will have a more significant impact on the capital where pints could cost an eye-watering £13.98 by 2025.
For context, the priciest pint in the UK in June this year was £8.
Hospitality industry bosses have written to Prime Minister Boris Johnson, Chancellor Nadhim Zahawi and Business Secretary Kwasi Kwarteng warning of further closures without support on energy bills.
Punters have returned to pubs in force following the coronavirus pandemic, but cost of living concerns, rising energy costs and recession fears are still having an impact.
Around 10% of jobs are in the hospitality industry. Yet, firms are facing a 300% rise in bills from energy companies.
The British Beer and Pub Association has called for beer duty and business rates to be slashed and an energy price cap for small businesses to be introduced.
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Staff pay and challenges with supply chains have seen 81% of hospitality firms face product shortages. Nearly 75% say they have faced “significant increases” in utility bills.
Writing in The Sun, Wetherspoons boss Tim Martin said: "Let’s not beat about the bush.
"If pubs are to survive and thrive in the future — generating a huge number of jobs as well as vast funds for the Treasury — they have to be treated fairly."
It is not just pints that Penfold say will be impacted. They reckon a meal in a restaurant could cost 55% more by 2025, a cup of coffee 30.67% more and cigarettes 14.65% more.
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