A pub has been slammed after it offered free booze to its punters based on their bra size.
The slogan "the bigger the better" was used for the controversial campaign at The Woolshed on Hindley, a popular Aussie boozer in Adelaide.
The pub’s social media post said: "Hanging your bra is uncomfortable, hang it up in the shed and let loose.
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"That means you as well boys."
Women with an A cup bra were entitled to one free drink, a B cup could claim two free drinks whilst those with a C cup could claim three free bevvies.
The venue proudly displayed bras on its walls to promote the offer.
But customers vented their fury online – and as a result of the social media blasting the pub offered an apology and withdrew the offer.
In a follow up Facebook post the pub said: "We would like to address the concerns that have been raised regarding a recent social media post shared by our nightclub.
"We sincerely apologise for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention.
"Based on the feedback from our community we have cancelled the promotion and are workshopping ideas for different promotions that promote a fun, safe and inclusive environment for all.”
It added: "Moving forward senior management will be reviewing all promotional activity to ensure that it creates an inclusive environment for all our patrons.”
However the disappointment of punters wasn’t entirely quashed.
One follower said that the offer was a "terrible idea" and "seriously inappropriate.”
One more asked: "Do you’s even work as a team to discuss what actually looks good for your business before letting stuff like this get posted?"
Another said: "Whoever was in charge of promos needs to be fired, there’s loads of promo ideas that work but aren’t gonna upset customers."
In the UK, a pub landlord who hosted topless nights where his barmaids pulled pints with no shirts on was branded "out of touch" for the events that were "degrading to women."
Glenn Chadwick, who runs Hardy's Pub in the rural village of Dorchester, Dorset, responded to the backlash saying if you don't like it, don't come.
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