Volkswagen grows advertising billboard from moss and dubs it a ‘living’ screen

Volkswagen has grown its latest advertising billboard – a one-of-a-kind "living" screen which captures carbon dioxide and is powered by sun and wind.

The 12 by 3 metre board has been covered in a number of different types of moss, revealing the outline of the new all-electric ID.4 SUV.

It has gone on display on Prince Street in Manchester to celebrate the arrival of the car giant’s first electric SUV.

The billboard has been fitted with solar panels along with four mini wind turbines, which will power the LED bulbs that outline the ID.4.

It took about 160 hours to produce the billboard, and a further eight hours to assemble it on site.

The moss was mounted on boards with a fine mesh fitted over the top to keep it in place, and will be periodically watered over the next four weeks.

Sarah Cox, head of marketing at Volkswagen, said: “Volkswagen is committed to delivering a range of net carbon-neutral cars to market and we’re delighted the ID.4 is now available in the UK.

“We thought a fun way to highlight the car’s green credentials was to create a unique advertising board powered by wind and solar energy, that not only has a powerful image but is net carbon-neutral too.”

The ID.4, which has a range of up to 323 miles between charges and has just been crowned World Car of the Year, follows the ID.3 as the first in a series of new electric cars which are built and delivered net carbon-neutral.

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UK cars are built in Zwickau, Germany, a production plant powered by renewable energy, with many third parties in the supply chain also using green energy.

Where carbon emissions are unavoidable, for example during shipping, these are compensated by supporting internationally recognised climate protection projects such as the restoration of forests in Borneo, Indonesia.

When on the road in the UK, customers can keep their ID.4 carbon-neutral by charging it for free at more than 350 Tesco stores across the UK as part of Volkswagen’s partnership with the supermarket and Pod Point.

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The living and growing billboard will be live for four weeks and follows the car brand’s ‘pollution-eating’ murals which heralded the arrival of the ID.3 last year.

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